In the ever changing world of marketing, videos have emerged as a powerful tool for small businesses to connect with their audience. Whether you're showcasing products or sharing your brand story, leveraging the right video types can significantly enhance your online presence.
Top Five Video Types
Here are the top five video types that small businesses should consider incorporating into their marketing strategy. Our clients have seen great results with these videos, over and over again.
Product Demos and How-To Guides
Bring your products to life by creating engaging product demonstration videos. It is estimated that 65% of the population prefer visual learning (link) over the other learning types.
In your video, showcase the features, benefits, and make sure you connect with the ⅔ of us who prefer to watch something like a video! Additionally, produce how-to guides to demonstrate product use or provide valuable tips related to your industry. These videos not only inform but also build trust with your customer base.
Customer Testimonials and Success Stories
Did you know 72% of consumers say positive testimonials and reviews increase their trust in a business (Big Commerce)? Showing real people sharing positive experiences adds authenticity to your brand. Potential customers are more likely to trust the opinions of their peers, making testimonial videos a compelling tool for building credibility.
Behind-the-Scenes Sneak Peeks
This is the opportunity to show your customers what happens behind the scenes of your business. You can showcase your talented workers, the skill that goes into your product or service, and provide a glimpse into your daily operations. This personal touch humanizes your brand, fostering a sense of connection and familiarity that will resonate with viewers.
Social Media Shorts and Stories
It’s all the rage right now - short-form videos on social media platforms. Snappy and engaging content that is designed to grab a person's attention in the first second or two. Our social media tool Sprout shared that 66% of consumers say that short-form video is the most engaging on social media. (link) These brief videos can feature quick tips, product highlights, or even capture the lighter side of your business, and can often be pulled from your longer form content.
Explainer and Educational Videos
Educate your audience about your industry, products, or services through explainer and educational videos. This gives you, the expert, to break down complex concepts, answer commonly asked questions, or share valuable industry insights. This enables you to provide valuable content that keeps customers engaged and invested.
Incorporating a variety of engaging videos into your small business marketing strategy can yield significant benefits. These videos not only showcase your products and services but also establish a personal connection with your audience, fostering trust and loyalty.
As you embark on your video marketing journey, remember that authenticity, creativity, and consistency are key to capturing and retaining the attention of your target audience. If you are interested in finding out which of all the video types might work best for you, reach out to our experienced team - we’d love to chat with you.
