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Saving Your Small Business From Disaster

For this article we interviewed Griff Lindell about his online booklet “5 Business Tips for Survival”.

Despite the restrictions and delays your business may be facing during quarantine, there is one thing that is still in your control… your attitude. According to Griff Lindell, attitude is the driving force for dealing with a situation as bad as this one. We got the chance to ask Griff about 2 of his 5 business tips and are excited to share them with you.

1. Expand Your Connections

Do you see these tough conditions as a threat, or as an opportunity? It is instinct to feel threatened, but now is the time to expand your efforts. Let’s say that we get through this crisis; here is a question to consider - What do you want your organization to look like on the other side? People are going to need what your team can do, so use this opportunity to expand your connections. This is a great time to try a virtual networking group and learn from your peers. Be quick to listen and ready to help others without asking for things in return. This will build strong relationships down the road.

Speaking of down the road, it is ok if you don’t know what to do next! So much has changed over the past month, and your plans need time to adjust too. Focus on what you can do now to grow. Use what you have now, instead of focusing on what you don’t have. Smart marketing can be invaluable through this process, as you build connections and establish your business as a vital resource.

2. Make Time to Meditate

Look back on the last 5-10 years of your life. How much did you grow and learn? Would it be valuable to read through your thoughts at the important points of the last decade? Instead of life just happening to you, you could see what motivated and encouraged you? What were the setbacks, and how did you recover? Griff says that meditating is setting aside time to organize your thoughts, write in a business journal, and spend time in prayer.

The challenge is to answer two important questions: What are you doing now? What are you going to do in the next 30 days? The simple act of making a to-do list (Not a wish list. Wish lists never happen) can be meditative. As you strategically expand your business, make sure to set aside time to sort out your chaotic thoughts through meditation.

Maybe that sounds nice, but your day is already too busy. How can you possibly add to the list of what needs to get done? We asked Griff, because honestly we were thinking the same thing. He said that meditation is like eating. When you are incredibly busy do you still take some time to eat? The answer is yes. You find some time to eat because it is vital. As eating gives your body fuel, so meditation fuels a healthy mind and heart. To find time to meditate you may have to wake up 15 minutes earlier, or swap out a few minutes on social media. It requires a shift of habit based on what matters most, instead of doing what’s easy because it’s what you’re used to.

Griff has been a business leader and senior level marketing strategist for more than 40 years. He recently retired as the Dean of the Hoff School of Business at Corban University and is now a business coach and chairman of the Salem C12 Group in Salem, Oregon. To receive Griff Lindell’s online booklet “5 Business Tips for Survival”, email

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